How Much, Why and How Adolescents Watch Television: Implications for Affective Well-Being

Jadranka Pavić, Majda Rijavec, Lana Jurčec


This study was conducted in order to assess the contribution of the amount of television viewing, television viewing motives and cognitive involvement in the explanation of affective well-being of younger adolescents. The sample comprised 537 7th and 8th graders in ten primary schools located in Zagreb. In addition to self-assessment of the amount of television viewing, Television viewing motives scale, Cognitive involvement scales and Positive and Negative Affect Scale for Children – PANAS C were applied. Results of hierarchical regression analyses revealed that television viewing motives explained a rather high percentage of negative affect and somewhat lesser percentage of positive affect. Cognitive involvement in viewing explained a small amount of variance, while the amount of television viewing was not found to be a significant predictor of either positive or negative emotions. Generally, it can be concluded that how much adolescents watch television is not related to their affective well-being, how they watch it is weakly correlated, while why they do it has the biggest role, especially for negative emotions.


adolescents; television viewing; motives; cognitive involvement; affective well-being

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Print ISSN 1330-0288 | Online ISSN 1848-6096