Sources of Information about Politics as Moderators of Post-Electoral Expectations of Citizens: 2016 Parliamentary Elections

Dina Vozab, Zrinjka Peruško

Abstract


The study aims to show how sources of information about
politics and political parties affect citizens’ post-electoral
expectations. The theoretical framework is from the agenda-
-setting theory, which postulates that the media influence
"what we think about". Based on a survey conducted on a
representative sample of Croatia's citizens after the
parliamentary elections in September and October 2016, the
study indicates that citizens' expectations regarding the
activities of the state are divided into three groups, which can
also be linked to political values or worldviews: the social
(welfare) state, the fortress state, and the inclusive state. The
results show no positive relationships between media
information sources and post-electoral expectations.
Negative relationships are confirmed for the internet news
sites and the post-election expectations of the fortress state,
which is positively related to being informed in the family.
The results speak about the early stages of political
communication and political information practices in Croatia
with the prevalence of television as the media source. The
findings point to a limited agenda-setting effect as well as
the need for modifying the research design in line with a
mediatized environment and predominant use of cross-media practices.

Keywords


political communication; audience news habits; mediatization; agenda-setting; media effects; parliamentary elections; Croatia

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