How Pro-Environmental and Saving Behaviours Determine Organic Product and Second-Hand Product Purchase Intentions: A Study in Turkey

Abstract

The study focuses on sustainable consumption, which has recently gained popularity. The study seeks to ascertain the effects
of pro-environmental behaviour and saving behaviour, both of
which are constructs of sustainable consumption behaviour, on
the organic and second-hand product purchase intention. Convenience sampling method was used in the collection of data,
in which any consumer could participate, and the data were
collected with a prepared online questionnaire. According to the
findings of the study conducted on 595 Turkish consumers,
pro-environmental behaviour and saving behaviour have positive effects on second-hand product purchase intentions, while
pro-environmental behaviour has a positive effect on organic
product purchase intention and saving behaviour has a negative effect on it. These findings make significant contributions to
the literature and practice of sustainable consumption.