Interdependence of Hotel Companies and Selected Economic Policy Measures

Abstract

For hotel companies to operate successfully, it is important to
react to the changes that are happening in the market. The
method and form of valuation of companies in a market
economy environment implies a thorough knowledge not only of
the financial condition of these companies, but also of the
means for their evaluation. The research was conducted on a
sample of 208 hotel companies in Croatia from 2002 to 2018.
The paper implements five models with different dependent
variables that show the success of the company's business: profit,
employment, income, assets and investments. The independent
variables used in the model were corporate tax, exchange rate,
contributions, tax and surtax, VAT rate on accommodation
services, and average interest rate on loans, while the control
variables were enterprise size and gross domestic product. For
the sake of transparency in proving hypotheses, all hypotheses
were tested through all five models using the econometric panel
analysis method using the STATA software package. The results
show that there is an interdependence between selected
indicators of hotel companies and selected economic policy
measures, but the hypotheses are only partially accepted.