Perić, Marko, Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia

• Vol 26, No 4 (2017) - Articles
  Role of Brand Personality Traits in Creating an Umbrella Brand for Small-Scale Sports Events: The Case of Gorski Kotar, Croatia
  Abstract  PDF

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Print ISSN 1330-0288 | Online ISSN 1848-6096