Qualitative Insight into the Characteristics of Digital Enterprise, Content and the State of Digital Transformation in Croatia

Abstract

The paper analyses the attitudes towards digital enterprises
and digital transformation in Croatia. The research was
conducted in two steps by using semi-structured interviews
(N = 17) and focus group (N = 17) qualitative methods. All
the research participants had agreed to the recording of the
interviews and the focus group. The recorded material was
literally transcribed. The discursive analysis of transcripts
showed that research participants connected digitalization
with modernization and the creation of real, digitally born
enterprises. Research participants suggested that the process
of digital transformation was perceived as irreversible
evolutionary change and that Croatia was lagging behind
within the EU and globally. Research participants suggested
that Croatia needed a strategic turnaround and the main
barriers for this strategic change were embedded in the
political and public sectors.