Transformations of Production and Consumption Forces of News: Economic Implications for the Slovenian Newspaper Sector

Peter Sekloča

Abstract


This article addresses a dialectical relationship between the
production and realisation of news content, linking demands for
increased newspaper productivity with forces of consumption.
The economic performance of newspapers is evaluated by
exploring the correlation between alterations in their
revenues/market expansion on one side, and changes in
productivity and employment on the other. The research serves
as an illustrative analysis within the context of a smaller EU
country – Slovenia. The methodology employed could potentially
be applied for cross-country or EU-wide comparative analyses.
The examination of economic newspaper performance is
juxtaposed with the entire media sector (the competitive sector)
and the advertising sector (the realm of business partners). The
results underscore that economically sustainable news
production is achieved through decreasing employment and
intensifying the exploitation of newspaper workers, an aspect
that is increasing annually in Slovenia, and surpassing the
decline in revenues and profit.

Keywords


journalism; productive forces; exploitation; newspapers; productivity; political economy

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Print ISSN 1330-0288 | Online ISSN 1848-6096